International Last-Mile Delivery Algorithms

doi:N/A

eISSN: None / ISSN: 1010-7347

Journal of International Marketing and Marketing Research

2025, Volume 3, Issue 2 : 1-9

Research Article

International Last-Mile Delivery Algorithms

Leon Martens

Amina Rahim

Farid Al-Sayeed

Department of Global Supply Chain Analytics, Delft University of Technology, Netherlands

Centre for Algorithmic Logistics & E-Commerce, Indian Institute of Technology, Delhi, India

Center for Smart Mobility Systems, King Fahd University of Petroleum and Minerals, Saudi Arabia

Abstract

International last-mile delivery—the final stage of a global logistics journey—faces complex, region-specific challenges involving customs clearance, fragmented transport networks, urban congestion, differing postal infrastructures, and regulatory variations. Algorithms increasingly optimize this stage using AI-driven routing, dynamic clustering, real-time fleet allocation, crowdsourced delivery models, and multimodal transport decision systems. This study analyzes algorithmic models enabling efficient last-mile delivery across borders, applying sample datasets across five regions. Results indicate that optimal performance emerges from hybrid algorithms integrating machine learning, geospatial intelligence, blockchain tracking, and local partner routing models. Future frameworks must balance cost, sustainability, speed, and consumer expectations while adapting to varied infrastructure maturity worldwide.

Keywords

Last-Mile Logistics

Routing Algorithms

Cross-Border E-Commerce

Global Supply Chains

Optimization Models

AI Delivery Systems

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All papers should be submitted electronically. All submitted manuscripts must be original work that is not under submission at another journal or under consideration for publication in another form, such as a monograph or chapter of a book. Authors of submitted papers are obligated not to submit their paper for publication elsewhere until an editorial decision is rendered on their submission. Further, authors of accepted papers are prohibited from publishing the results in other publications that appear before the paper is published in the Journal unless they receive approval for doing so from the Editor-In-Chief.

J. Int. Mark. Mark. Res. open access articles are licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. This license lets the audience to give appropriate credit, provide a link to the license, and indicate if changes were made and if they remix, transform, or build upon the material, they must distribute contributions under the same license as the original.

Recommended Articles

Cultural Resistance to Western Marketing Norms

Nadine El-Sharif,

Carlos Mendez

1-5

Managing Multinational Brand Portfolios

Isabella Moreno,

Rahul Srinivasan

1-7

Cross-Border Franchise Expansion Strategies

Lionel Schneider Schneider,

Amina Yusuf,