The Journal of International Marketing and Marketing Research (JIMMR) operates under a full Open Access publishing model, ensuring that all published content is freely available to readers worldwide without subscription or access barriers.

Access to Content

All articles published in JIMMR are:

• Freely accessible immediately upon publication
• Available to read, download, copy, and share without restriction
• Provided online for global academic and professional use

License

All published articles are distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits:

• Sharing and redistribution of content in any medium
• Adaptation, remixing, and reuse of material
• Use for both commercial and non-commercial purposes

provided that proper credit is given to the original author(s) and the journal.

Author Rights

Authors retain full copyright of their work. By publishing in JIMMR, authors grant the journal the right to:

• Publish and distribute their work
• Archive articles permanently on journal platforms
• Index content in databases and repositories

User Rights

Readers are permitted to:

• Read and download articles free of charge
• Share articles with colleagues and students
• Use content for academic and research purposes
• Cite and build upon published work with proper attribution

Publication Charges

To support the Open Access model, an Article Processing Charge (APC) is applicable upon acceptance of manuscripts. This ensures immediate and permanent free access to all published research.

Archiving and Preservation

The journal ensures long-term digital preservation of all published content through secure archiving systems and repositories.

Commitment to Open Knowledge

JIMMR is committed to promoting global knowledge exchange by removing barriers to access and supporting the wide dissemination of marketing and research scholarship.