The Journal of International Marketing and Marketing Research (JIMMR) aims to publish high-quality, original, and impactful research that enhances understanding of marketing principles, consumer dynamics, market trends, and business strategies in national and international contexts. The journal provides a forum for the dissemination of innovative research findings that contribute to the advancement of marketing scholarship and professional practice.

The journal welcomes submissions in, but not limited to, the following areas:

• International Marketing
• Marketing Research and Analytics
• Consumer Behavior
• Digital Marketing and E-Commerce
• Brand Management and Branding Strategies
• Advertising and Integrated Marketing Communications
• Social Media Marketing
• Strategic Marketing Management
• Market Segmentation and Targeting
• Customer Relationship Management (CRM)
• Retail and Service Marketing
• Business-to-Business (B2B) Marketing
• Marketing Innovation and Technology
• Sustainable and Green Marketing
• Cross-Cultural and Global Marketing
• Marketing Ethics and Corporate Social Responsibility
• Market Intelligence and Competitive Analysis
• Sales Management and Personal Selling
• Entrepreneurship and Marketing Innovation
• Tourism, Hospitality, and Destination Marketing
• Supply Chain and Distribution Marketing
• Emerging Markets and Global Trade
• Data-Driven Marketing and Artificial Intelligence in Marketing
• Public Sector and Nonprofit Marketing

JIMMR encourages interdisciplinary research that integrates marketing with business management, economics, technology, communication, and related disciplines to address contemporary marketing challenges and opportunities in an increasingly interconnected world.