The Journal of International Marketing and Marketing Research (JIMMR) is committed to maintaining high academic standards through a rigorous and transparent peer review process.

Review Model

The journal follows a Single-Blind Peer Review system, in which:

• Reviewers are aware of the authors’ identities
• Authors remain unaware of the reviewers’ identities

Purpose of Peer Review

The peer review process ensures that all submitted manuscripts are:

• Scientifically sound and methodologically valid
• Original and free from plagiarism
• Relevant to the journal’s scope
• Contributing to the field of marketing and related disciplines

Review Process

• All submitted manuscripts are initially screened by the editorial office
• Suitable manuscripts are sent to expert reviewers for evaluation
• Reviewers provide detailed comments and recommendations
• Based on reviewer feedback, the editor makes one of the following decisions:
  • Accept
  • Minor Revisions
  • Major Revisions
  • Reject

Review Duration

The standard review period is 4–6 weeks, depending on reviewer availability and manuscript complexity.

Confidentiality

All manuscripts under review are treated as strictly confidential. Reviewers must not share, discuss, or use the content for personal or professional benefit.

Ethical Standards

Reviewers and editors must ensure:

• Objectivity and fairness in evaluation
• Disclosure of any conflicts of interest
• Reporting of plagiarism or unethical research practices
• Respect for academic integrity

Reviewer Responsibilities

Reviewers are expected to:

• Provide clear, constructive, and unbiased feedback
• Support comments with academic justification
• Maintain professionalism and confidentiality throughout the process

Final Decision

The final publication decision rests with the Editor-in-Chief and Editorial Board, based on reviewer recommendations and journal standards.