The Journal of International Marketing and Marketing Research (JIMMR) is an international, peer-reviewed scholarly journal dedicated to advancing knowledge and understanding in the fields of marketing, consumer behavior, and business strategy. The journal serves as a platform for academics, researchers, practitioners, and policymakers to disseminate high-quality research that addresses contemporary challenges and emerging trends in both domestic and international markets.

JIMMR encourages the publication of original research articles, review papers, case studies, conceptual papers, and empirical investigations that contribute to the development of marketing theory and practice. The journal seeks to bridge the gap between academic research and real-world marketing applications by promoting innovative ideas, evidence-based insights, and strategic solutions relevant to the global business environment.

Through its commitment to scholarly excellence, ethical publishing practices, and academic integrity, JIMMR aims to foster intellectual exchange and support the advancement of marketing knowledge across diverse industries, cultures, and economies worldwide.