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Journal of International Marketing and Marketing Research
2024, Volume 2, Issue 3 : 1-6
Research Article
AI-Driven Personalization Across Language Contexts
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1
Centre for Computational Linguistics, University of Barcelona, Spain
2
School of Digital Innovation & Society, University of Dhaka, Bangladesh
3
Institute for Multilingual AI Systems, Kyoto University, Japan
Abstract

AI-driven personalization systems rely on data processing, natural language understanding, and adaptive pattern recognition to tailor recommendations to individual users. However, personalization across multilingual contexts requires not only translation but cultural, linguistic, and semantic alignment. This research explores how AI systems interpret language-embedded cultural cues, emotion markers, dialect variations, and contextual meaning to deliver personalized content across diverse linguistic ecosystems. The paper introduces the Multilingual Personalization Architecture (MPA), integrating machine translation, language models, cultural context encoding, and user profiling. Results highlight challenges including semantic drift, cultural bias, polysemy, emotion misclassification, and regional identity cues embedded in language.

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