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Journal of International Marketing and Marketing Research
2026, Volume 4, Issue 3
Original Article
A Historical Approach to Government Welfare Schemes in Tamil Nadu for Women’s Empowerment, 1996–2006
1
Assistant Professor Department of History Thanthai Periyar Government Arts and Science College - Tiruchirappalli, -23 (Affiliated to Bharathidasan University, Tiruchirappalli, Tamil Nadu)
Abstract

The era 1996-2006 was a significant period for the development of women-centred welfare programs in Tamil Nadu. During this period, government engagement shifted beyond conventional welfare assistance to economic empowerment, collective organisation, skill development, social security, girl-child protection and legal safeguards. One of the most important breakthroughs was the expansion of Mahalir Thittam, which united poor women into Self-Help Groups (SHGs) and linked savings, credit, training and income-producing activities. Alongside this initiative, the Government continued programmes such as the Girl Child Protection Scheme, Cradle Baby Scheme, marriage assistance programmes and welfare measures for widows and deserted women. Legal protection against harassment also increased the institutional environment for women’s security. This article takes a historical perspective to follow the evolution and importance of the key government welfare policies for women in Tamil Nadu during 1996-2006. The primary sources include government orders, budget documents, Census statistics, National Family Health Survey data and official policy documents. Secondary sources give critical appraisals of program execution and results. The paper suggests that the period was a significant transition from women’s image as welfare recipients to their acknowledgement as participants in development. Nevertheless, continuing gender inequalities, patriarchal attitudes, unequal access to opportunities and implementation limitations restricted the extent to which welfare could be transformed into genuine empowerment.

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