Trade Tariffs and Global Pricing Strategies

doi:N/A

eISSN: None / ISSN: 1010-7347

Journal of International Marketing and Marketing Research

2025, Volume 3, Issue 1 : 1-9

Research Article

Trade Tariffs and Global Pricing Strategies

Jonathan P. McAllister

Srinidhi Banerjee

Carlos Eduardo Silva

School of International Trade & Macroeconomic Policy, University of Cambridge, UK

Department of Global Supply Chain Analytics, Indian Institute of Management, Kolkata, India

Faculty of International Business & Market Development, University of São Paulo, Brazil

Abstract

Trade tariffs significantly affect global pricing strategies by altering landed costs, market competitiveness, supply chain configuration, and firm-level pricing decisions. In an era of shifting geopolitical alliances, bilateral trade wars, reshoring, and regional economic blocs, tariff-induced price variations have become central to global business strategy. This paper examines how tariffs influence pricing models across industries, comparing developed and emerging economies. The study uses a mixed-method approach including industry case analyses, trade dataset reviews, and interviews with supply chain executives. Results indicate that firms respond to tariffs through cost absorption, price pass-through, product redesign, regional production shifts, and usage of tariff-minimizing trade agreements. A strategic framework is proposed to guide tariff-adjusted pricing decisions.

Keywords

Trade Tariffs

Global Pricing

International Trade

Supply Chains

Market Economics

Regional Trade Blocs

License

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