Heritage brands—brands rooted in cultural legacy, artisanal craftsmanship, national identity, and long-standing historic narratives—face unique strategic challenges when expanding globally. While globalization offers new markets and cultural relevance, it also risks diluting authenticity, disrupting legacy craftsmanship, and conflicting with new cultural expectations. This paper examines strategic pathways through which heritage brands globalize while preserving historical brand equity. Using conceptual frameworks, hypothetical case outputs, and competitive models, the study outlines strategies such as cultural storytelling, controlled diffusion, selective market entry, hybrid product lines, luxury scarcity, and digital heritage preservation. Findings indicate that successful heritage globalization requires balancing legacy authenticity with adaptive innovation.