Political Context in Cross-Country Ad Regulations

doi:N/A

eISSN: None / ISSN: 1010-7347

Journal of International Marketing and Marketing Research

2026, Volume 4, Issue 1 : 1-5

Research Article

Political Context in Cross-Country Ad Regulations

Aisha Verma

Leonid Markov

Isabella x Isabella Duarte

School of Media Policy & Governance, London School of Economics, UK

Institute for Political Communication, Higher School of Economics, Russia

Centre for Public Affairs & Digital Law, University of São Paulo, Brazil

Abstract

Advertising regulations vary widely across nations due to political systems, legal traditions, ideological constraints, and governance models. Governments regulate advertising to preserve cultural values, protect consumer rights, prevent misinformation, and maintain political stability. Cross-country discrepancies intensify when sensitive domains—such as political campaigns, digital surveillance ads, health misinformation, and public morality—intersect with political interests. This research examines how political context shapes advertising regulations, using comparative governance theory, media control frameworks, and democratic-authoritarian political spectrum analysis. A conceptual framework, Political Influence on Advertising Regulation (PIAR), is introduced to map how political ideology, power centralization, regulation bodies, and enforcement mechanisms impact advertisement freedoms globally.

Keywords

Advertising regulations

Governance models

Regulation bodies

Enforcement mechanisms

License

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