Neuro-Marketing in International Digital Ads

doi:N/A

eISSN: None / ISSN: 1010-7347

Journal of International Marketing and Marketing Research

2024, Volume 2, Issue 4 : 1-4

Research Article

Neuro-Marketing in International Digital Ads

Oliver K. Reynolds

Priyanka Das

Marco Ishikawa

Department of Cognitive Consumer Science, University of Oxford, UK

School of Digital Marketing & Behavioral Intelligence, Indian Institute of Business Leadership, Mumbai, India

Faculty of Neuro-Informatics & Human-Technology Interaction, University of Tokyo, Japan

Abstract

Neuro-marketing applies cognitive and neuroscientific methods to analyze and influence consumer responses to marketing stimuli. In digital advertising, these techniques use biometric feedback, AI-driven emotion tracking, and behavioral analytics to optimize engagement. However, cultural variations in cognitive response patterns make global neuro-marketing complex, as emotional triggers that work in one region may fail or backfire in another. This study examines neuro-marketing strategies across international digital advertising environments, using surveys of practitioners, cross-cultural neuromarketing case studies, and UX data from global ad platforms. Results indicate that emotional triggers, attention cues, and persuasive appeals differ across cultural groups. The study proposes a culture-responsive neuro-marketing framework to support ethical global ad design.

Keywords

Neuro-Marketing

Digital Advertising

Cross-Cultural Behavior

Cognitive Response

Emotional Targeting

Consumer Neuroscience

License

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