International Trade Agreements & FMCG Flows

doi:N/A

eISSN: None / ISSN: 1010-7347

Journal of International Marketing and Marketing Research

2025, Volume 3, Issue 4 : 1-6

Research Article

International Trade Agreements & FMCG Flows

Caroline Hughes

Arman Chowdhury

Department of International Trade & Consumer Goods London School of Economics, United Kingdom

Centre for Global Commerce & Regional Integration University of Dhaka, Bangladesh

Abstract

Fast-Moving Consumer Goods (FMCG) supply chains rely heavily on cross-border agreements that determine tariff regimes, non-tariff barriers, customs procedures, regulatory standards, supply chain mobility, and market entry strategies. International trade agreements influence not only cost structures but also product availability, packaging compliance, shelf-life logistics, and localization requirements. This paper synthesizes literature from trade economics, global value chain theory, consumer goods distribution, and international regulatory governance to propose the Trade-Driven FMCG Flow Framework (T-FMCGF). The model identifies five determinants: Tariff Structures, Standards Harmonization, Trade Facilitation Policies, Regional Value Chains, and Digital Trade Protocols. The study also compares FMCG flows under frameworks such as WTO, RCEP, EU Single Market, USMCA, AfCFTA, and ASEAN FTA

Keywords

International trade

FMCG supply chain

Trade agreements

Tariff policies

Regional value chains

Global logistics

License

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