Global Supply Chain Resilience Post-COVID

doi:N/A

eISSN: None / ISSN: 1010-7347

Journal of International Marketing and Marketing Research

2025, Volume 3, Issue 1 : 1-4

Research Article

Global Supply Chain Resilience Post-COVID

Ethan l J. Marshal

Priyanka Das

Liu Wenhao

Department of Global Logistics & Operations, Massachusetts Institute of Technology (MIT), USA

Centre for Supply Chain Strategy, Indian Institute of Business Research, India

Faculty of Strategic Operations & Industrial Systems, Tsinghua University, China

Abstract

The COVID-19 pandemic exposed systemic vulnerabilities in global supply chains, leading to unprecedented disruptions in transportation networks, manufacturing hubs, labor availability, cross-border logistics, and inventory flows. This research examines post-pandemic restructuring strategies focused on resilience, agility, localization, digital transformation, and risk diversification. Drawing upon conceptual frameworks, simulated datasets, and comparative regional analysis, the paper evaluates emerging models including near-shoring, supplier redundancy, digital twins, blockchain-based traceability, and demand-sensing analytics. Findings indicate that resilience is increasingly prioritized over cost efficiency, marking a paradigm shift from lean supply chains to agile, multi-modal, risk-aware networks.

Keywords

Supply Chain Resilience

Post-COVID Logistics

Global Trade

Risk Diversification

Near-shoring

Digital Supply Chains

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

All papers should be submitted electronically. All submitted manuscripts must be original work that is not under submission at another journal or under consideration for publication in another form, such as a monograph or chapter of a book. Authors of submitted papers are obligated not to submit their paper for publication elsewhere until an editorial decision is rendered on their submission. Further, authors of accepted papers are prohibited from publishing the results in other publications that appear before the paper is published in the Journal unless they receive approval for doing so from the Editor-In-Chief.

J. Int. Mark. Mark. Res. open access articles are licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. This license lets the audience to give appropriate credit, provide a link to the license, and indicate if changes were made and if they remix, transform, or build upon the material, they must distribute contributions under the same license as the original.

Recommended Articles

Cultural Resistance to Western Marketing Norms

Nadine El-Sharif,

Carlos Mendez

1-5

Cross-Cultural Influencer–Brand Partnerships

Laila Arsenault,

Omar Rahmani,

Mei-Lin Chen

1-6

Cross-Border Franchise Expansion Strategies

Lionel Schneider Schneider,