Brand crises—ranging from product recalls and ethical scandals to misinformation attacks and geopolitical backlash—pose significant threats to organizational reputation and stakeholder trust. In a hyperconnected digital environment, crises spread rapidly across borders and cultures, requiring strategic, culturally adaptive responses. This study synthesizes existing crisis communication models, corporate reputation theory, stakeholder analysis, and brand equity research to propose the Global Reputation Recovery Framework (GRRF). The model integrates five stages: Crisis Identification, Accountability & Response Strategy, Cross-Cultural Narrative Management, Stakeholder Rebuilding, and Long-Term Trust Restoration. The paper offers theoretical insights and strategic recommendations for multinational brands facing reputation shocks.