Brand equity—defined as the added value a brand contributes to consumer perception, loyalty, and financial performance—varies significantly across global regions due to cultural differences, income levels, regulatory environments, and digital infrastructure. This research examines regional variations in brand equity using a comparative analysis across North America, Europe, Asia, Africa, and Latin America. Data was collected through a 1,560-participant cross-country survey, secondary market valuation sources, and interviews with brand strategists. Findings indicate that perceived quality and symbolic value drive equity in Western markets, whereas price-value tradeoff and brand accessibility dominate emerging markets. The study proposes a region-specific brand equity evaluation framework to enhance global strategy development.