Digital-first global brand positioning describes the branding strategy in which digital platforms—not traditional retail or mass media—serve as the primary touchpoints for brand identity development, narrative distribution, customer acquisition, and market expansion. Unlike legacy brands that digitize after establishing physical presence, digital-first brands conceptualize positioning for online ecosystems from inception. This paper evaluates strategic principles, technological drivers, cross-market opportunities, consumer perception mechanisms, and competitive advantages associated with digital-first global branding. Using hypothetical survey datasets and framework modeling, findings reveal that digital-first strategies accelerate cross-border reach, reduce market entry costs, and improve personalization scalability. However, challenges include digital identity fragmentation, algorithm dependence, and cultural misalignment.