Digital Export Models for Micro-Enterprises

doi:N/A

eISSN: None / ISSN: 1010-7347

Journal of International Marketing and Marketing Research

2025, Volume 3, Issue 2 : 1-7

Research Article

Digital Export Models for Micro-Enterprises

Helena Cruz

Aamir Al-Hafiz

Jae-Won Kim

Centre for Small Business Globalization, University of Lisbon, Portugal

School of Digital Entrepreneurship, Indian Institute of Business Research, India

Faculty of E-Commerce Innovations, Korea University, South Korea

Abstract

Micro-enterprises—firms with fewer than ten employees—traditionally face structural barriers to global trade due to limited capital, export infrastructure, compliance capacity, and marketing reach. Digital commerce platforms have introduced new export pathways through cross-border e-commerce marketplaces, social commerce networks, digital payment systems, and logistics partnerships. This research evaluates digital export models tailored to micro-enterprises, analyzes adoption challenges across emerging markets, and proposes a multi-layer digital export framework. Using hypothetical data and comparative regional patterns, the study concludes that digital exports increase revenue opportunities, market diversification, brand visibility, and economic decentralization, but require capacity-building in compliance, digital marketing, supply chain integration, and currency settlement systems.

Keywords

Digital Export

Micro-Enterprises

Cross-Border E-Commerce

SME Globalization

Social Commerce

Digital Trade

License

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