Western marketing norms—shaped by individualism, consumerism, liberal expression, and commercial persuasion—have significantly influenced global branding. However, cultural resistance is growing as non-Western societies seek to preserve traditional values, regulate foreign influence, and align consumption with ethical, religious, and nationalist priorities. This research analyzes how consumers, governments, and cultural institutions resist Western marketing models through narrative reframing, cultural policy enforcement, localized branding, religious regulation, and digital movements. The paper introduces the Cultural Marketing Resistance Model (CMRM), identifying four resistance mechanisms: Value-Protective Resistance, Regulatory Resistance, Identity-Reconstruction, and Counter-Narrative Branding. Case examples span Middle Eastern modest fashion, African digital cultural revival, Indian anti-Western consumption rhetoric, and China’s “cultural sovereignty” campaigns. The study concludes with implications for global marketers operating across culturally protected markets