Luxury brands serve not only functional roles but symbolic functions tied to identity, status, cultural values, and lifestyle. Globalization has enabled luxury brands to reach diverse markets, yet cultural differences shape how luxury value is perceived. This research investigates how luxury branding communicates symbolic meaning across cultural contexts—especially in Western individualist markets, East Asian collectivist societies, and emerging economies where luxury represents upward mobility. Building upon cultural dimensions, signaling theory, and symbolic consumption, this article introduces the Cross-Cultural Luxury Value Framework (CCLVF) to explain how cultural constructs influence luxury perception, adoption, and loyalty. Findings demonstrate that prestige signaling, heritage storytelling, sustainability, and exclusivity yield different outcomes depending on cultural norms, class structures, and historical narratives. Implications for global luxury brand strategy, localization, and cultural adaptation are discussed.