Cross-border franchising has emerged as a dominant international expansion mode for businesses in sectors such as retail, hospitality, education, and food services. Unlike traditional corporate expansion, franchising enables rapid market entry through local partners, reduced operational risk, and culturally adaptive brand replication. This study synthesizes theories of internationalization, transaction cost economics, and institutional adaptation to propose a Cross-Border Franchise Expansion Framework (CBFEF). Findings reveal that successful international franchise growth is influenced by localization strategy, regulatory compliance, cultural adaptation, supply-chain capability, partner selection, and brand standardization. The paper concludes with implications for multinational enterprises operating across diverse markets.