Blockchain-Enabled Global Retail Transparency

doi:N/A

eISSN: None / ISSN: 1010-7347

Journal of International Marketing and Marketing Research

2024, Volume 2, Issue 3 : 1-6

Research Article

Blockchain-Enabled Global Retail Transparency

Sophia M. Carter

Abdul Rahim Khan

Yuki Matsumoto

Department of Digital Supply Chain & Retail Systems, University of California, Berkeley, USA

School of Global Commerce & Blockchain Innovation, Indian Institute of Business Research, India

Faculty of Distributed Ledger Technologies, Kyoto University, Japan

Abstract

Global retail systems involve complex supply chains spanning manufacturers, distributors, logistics partners, customs authorities, and retailers across multiple nations. This complexity introduces opacity in sourcing, authenticity verification, labor ethics, environmental impact, and pricing trails. Blockchain, with its immutable distributed ledger architecture, enables transparent tracking of product origin, ownership, movement, and compliance across borders. This study explores blockchain-enabled retail transparency in global commerce, using theoretical frameworks, implementation models, and hypothetical datasets. Findings suggest blockchain increases consumer trust, reduces fraud, enhances traceability, and improves sustainability reporting. However, challenges include interoperability, data accuracy, regulatory constraints, and cost of stakeholder adoption. A multi-layer blockchain retail transparency model is proposed.

Keywords

Blockchain

Global Retail

Supply Chain Transparency

Distributed Ledger

Consumer Trust

Traceability

License

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